Campaign Execution: Individually branded Mobile Billboards promoting State Farm Agents nationwide.
Campaign Abstract: The agency that represented State Farm was seeking a creative way to promote State Farm agents on an individual basis. They sought out different ideas, but NMB came up with the game winner.
NMB branded their mobile billboards with the general State Farm message, but at the bottom of the billboard NMB left space for the individual agents name and phone number.
Every couple of days, the NMB driver would change the message to reflect a different agents name.
This idea allowed the agents to pull their resources and buy immense amounts of time at a greatly discounted rate.
This campaign works so well that it ran for several years in a row!